YOY is a highly popular, easy, and efficient calculation allowing you to compare one set of data over a one-year period with another year period. Sequential analysis can be done daily, weekly, monthly, quarterly, semi-annually or in any other cycle. For example, if you are looking at quarterly revenues sequentially, you’ll compare Q2 to Q1, or Q3 to Q2. For example, you can compare net profits for the past year compared to other prior years. A YOY comparison is when you are looking at a one-year period compared to another one-year period. By analyzing sales year-over-year, the company will average out the sales over the entire period getting a better sense of direction.
Understanding this data can help the management team make important decisions on budgeting, fundraising, and capital allocation. In this case, the company had a 15.0% YoY increase in revenues and a 46.3% increase in YoY profit, which suggests the company’s performance was positive and may justify increased spending on hiring, marketing, and more. Brazil grew by 21.7% making it the fastest-growing Top 10 market, while Mexico’s recorded music revenues increased by 15.6%. Also last week, Alphabet said its Google advertising sales grew 11% from a year prior to $72.46 billion, while YouTube ad revenue jumped 14% to $10.47 billion in the fourth quarter. Snap, meanwhile, reported fourth-quarter revenue growth of 14% year over year to $1.56 billion. Web infrastructure providers offer technology services like website hosting and mechanisms to bypass authentication on app stores, which lend credence to fake websites and apps used to scam victims.
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You’ve probably encountered the term Year-Over-Year (YOY) in business or finance cfd stock discussions. It’s a commonly used performance measurement tool that accurately compares various financial metrics. Understanding the YOY meaning is crucial for anyone involved in finance or business analysis.
Common YoY financial metrics
- YOY comparison of a company’s revenue can help identify growth trends, evaluate the effectiveness of sales and marketing strategies, and make informed business decisions.
- An increase in year-on-year EBITDA demonstrates that a company is strengthening its core operations, resulting in increased profitability independent of non-operational factors such as tax regimes or interest rates.
- For example, if COGS grows faster than revenue, it could indicate declining profitability or increased material costs, suggesting a review of operations or ongoing production procedures.
- The Compound Annual Growth Rate (CAGR) measures a company’s average growth rate over a given period.
- One key limitation is that it provides fewer data points compared to metrics like Month-over-Month (MOM) or Quarter-over-Quarter (QOQ), potentially obscuring short-term fluctuations and emerging trends.
The objective of performing a year over year growth analysis (YoY) is to compare recent financial performance to historical periods. Suppose an investor looks at a retailer’s results in the fourth quarter versus the prior third quarter. In that case, it might appear that a company is undergoing unprecedented growth when seasonality influences the difference in the results. For example, retailers have a peak demand season during the holiday shopping season, which falls in the fourth quarter of the year.
Definition: WHAT Is Year-Over-Year Growth?
Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) measures a company’s operational profitability. YOY analysis of EBITDA can provide a clear picture of a company’s financial health and operational efficiency. Companies that regularly track these patterns can make more informed pricing, cost management, and operational decisions. This level of analysis is essential to retaining a competitive advantage and safeguarding the long-term financial sustainability of the company.
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Revenue experienced a significant YOY increase of 35%, indicating successful strategies driving sales and expanding market share. Similarly, profits surged by 39% compared to last year, highlighting the company’s ability to manage costs and convert increased revenue into higher profitability. While expenses also saw a rise of 13% from the past year, this is overshadowed by the substantial revenue growth, demonstrating the company’s ability to maintain a healthy balance between income and expenditure. This positive year-over-year performance paints a picture of a thriving company with strong financial health and promising prospects. Year-to-date (YTD) measures a company’s financial performance from the beginning of the current calendar or fiscal year until the present day.
This indicates that Meta’s net income over the past year has grown significantly, but this growth had to come from the first nine months of the year because the last three months’ net income year-over-year was down 8%. In finance, analysts will look at the YOY performance of a stock to see how well it has been doing over time. Since the evaluation is done on a “year” over a “year” basis, you will reduce the impact of seasonal or cyclical changes affecting your data. The idea is to see how one period compares to the period immediately after it, sequentially. On the other hand, a sequential analysis is when you are comparing a cycle with the cycle immediately prior to it.
Limitations of The YOY Formula
If you’re ready to take your investment journey to the next level or simply boost your portfolio, a financial advisor can help you get there. Learn about the differences between assets and revenue with examples of each and why both matter to investors. The Wix website builder offers a complete solution from enterprise-grade infrastructure and business features to advanced SEO and marketing tools–enabling anyone to create and grow online. YoY can also be used in earnings before interest, taxes, depreciation, and amortization analysis (EBITDA) to eliminate the impact of non-operational costs, such as taxes and interest, offering a clearer view of core profitability. However, it subtracts 1 to isolate the percentage increase and multiplies by 100 for the percentage. This would give you the percent change in GDP from 2022 to 2021, or the year-over-year growth in GDP.
YOY calculations can also be applied to various aspects of a business, from revenue and costs to customer base and market share. This versatility makes it a valuable tool for business decision-making and strategic planning. The YoY growth of our company can be analyzed for an improved understanding of its growth trajectory, the implied stage of the company’s life-cycle, and cyclical trends in operating performance. Here, by dividing the current period amount by the prior period amount, and then subtracting 1, we arrive at the implied growth rate. Once we perform the same process for revenue in all forecasted periods, as well as for EBIT, the next part of our modeling exercise is to calculate the YoY growth rate. Suppose we’re analyzing the growth profile of a company that generated $100 million in revenue and $25 million in operating income (EBIT) in the trailing twelve months.
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- Also last week, Alphabet said its Google advertising sales grew 11% from a year prior to $72.46 billion, while YouTube ad revenue jumped 14% to $10.47 billion in the fourth quarter.
- YOY comparisons provide insights into the changes in various metrics or variables year-on-year, helping businesses and analysts identify patterns and measure progress.
- With its intuitive interface and powerful functionality, try using Brixx for free to stay on top of your finances and manage your growth.
- While YOY is used to compare data in an annual timeframe, other metrics like Quarter-over-Quarter (QOQ) and Year-to-Date (YTD) provide different perspectives.
- Year-to-date (YTD) measures a company’s financial performance from the beginning of the current calendar or fiscal year until the present day.
How To Calculate Year-Over-Year Growth?
Australia’s revenues increased by 6.1%, but dropped out of the World’s top 10 recorded markets, replaced by Mexico. IFPI notes that this growth was set against a strong performance in 2023 across both physical and digital formats, where revenues jumped 14.4%. In dollar terms, this means that subscription streaming revenues reached $15.15 billion in 2024. Yesterday, the RIAA‘s end-of-year music report for 2024 revealed a few gloomy stats about the US recorded music market. MBW’s Stat Of The Week is a series in which we highlight a data point that deserves the attention of the global music industry. Reddit’s fourth-quarter earnings followed several other online advertising tech companies that recently reported their latest quarterly earnings.

Betty Wainstock
Sócia-diretora da Ideia Consumer Insights. Pós-doutorado em Comunicação e Cultura pela UFRJ, PHD em Psicologia pela PUC. Temas: Tecnologias, Comunicação e Subjetividade. Graduada em Psicologia pela UFRJ. Especializada em Planejamento de Estudos de Mercado e Geração de Insights de Comunicação.