He believes that targeted marketing—tailoring messages to individual customers rather than using a one-size-fits-all approach—can drive more frequent visits. For example, if a customer who prefers plant-based options receives information about new plant-based dishes instead of unrelated offerings, it can increase their likelihood of returning. We knew that we needed a restaurant-specific platform to process digital payments and combat fraud. Olo Pay is fully integrated with our tech stack, easy to set up, and we finally have a strong relationship with our payment provider.

Enterprise features like scheduled orders have been “a huge convenience factor” for guests, and QDOBA is also able to unlock new revenue by adding delivery directly on the brand’s website. The initiative will help Olo drive its guest data flywheel strategy, or increase the number of brands using all three of its suites—Order, Pay, and Engage. Order and Pay generate data, which Engage then uses to personalize communication and enhance the customer experience. This creates a cycle where more orders lead to more data, which improves personalization and drives even more orders. The company wasn’t able to serve restaurant customers that didn’t partner with one of those three POS systems.

That changed when it teamed up with FreedomPay, a payment gateway terminal provider with over 1,000 POS integrations. It accelerates Olo’s time to market and allows it to sell and deploy Olo Pay card-present into a majority of locations instead of integrating with one POS partner at a time. QSR delivers timely and in-depth reporting on the $350 billion quick-service restaurant industry. For 25 years, QSR has defined this market, including traditional fast food, fast casual, coffee, snacks, concessions, and related segments of the foodservice industry. Scale and protect your digital business with our comprehensive payment platform, proven to drive sales, reduce fraud, and simplify payment processes. Offer Borderless checkout, mobile wallets, and card-on-file support for added convenience.

Olo has helped us tremendously by serving as a centralized hub for all of our digital ordering platforms. This central ordering allows our team to see trends at a systemwide level while simplifying the lift for our operators. Streamline operations and increase order accuracy by digitizing call-in orders. Keep your dining room humming and personalize the in-restaurant experience. Listen, analyze, and adapt to guest feedback in real-time with aggregated insights. Olo—founded as GoMobo 20 years ago—was an early adopter of the digital ordering movement.

Glass says this reliance on discounting can damage customers’ perception of value and make them reluctant to pay higher prices in the future. Increase direct sales with our secure, fast, and reliable ordering platform, built to integrate with your systems and meet guests where they are. On average, brands see a 190% increase in same-store sales year over year. Let us share how our end-to-end, modular platform can help your restaurant increase orders, streamline operations, and improve the guest experience. Our goal all along has been to improve the guest experience and grow market share with online ordering. He emphasizes the importance of attracting profitable customers by better understanding their preferences.

Additionally, OLO may charge implementation fees for initial setup and integration services, which facilitate the seamless onboarding of new clients. In many instances, OLO also earns transaction-based fees, where it takes a percentage of the revenue generated from each order processed through its platform. This diversified revenue structure allows OLO to grow alongside its clients, benefiting from increases in their digital ordering volume while continually enhancing its product offerings. Through this multi-faceted revenue model, OLO effectively aligns its financial success with the operational success of its restaurant partners.

OLO’s Revenue Model

This strategy builds traffic and enhances the lifetime value of customers by exposing them to more options, similar to how platforms like Netflix or Spotify recommend content based on user data. While the hospitality industry is still in the early innings of its digital transformation, we remain committed over two decades later to helping restaurants increase orders, streamline operations, and improve the guest experience. Ultimately, we want every guest to feel like a regular with every single restaurant interaction, no matter the size or the complexity of the restaurant brand. Olo’s Order, Pay, and Engage solutions work together to create a Guest Data Flywheel—helping brands leverage mission-critical known guest data to drive business momentum and create a faster path to profitable growth. The new digital platform allows front-line teams to offer better hospitality by processing digital orders faster.

  • Additionally, OLO places a strong emphasis on data security and compliance, ensuring that customer information and order details are meticulously protected.
  • To counteract this, brands often resort to value menus and price drops, which may temporarily boost sales for franchisors but hurt franchisee profitability.
  • Through this multi-faceted revenue model, OLO effectively aligns its financial success with the operational success of its restaurant partners.
  • Olo’s Order, Pay, and Engage solutions make your data seamless—creating a digital acceleration flywheel that drives business growth.
  • While the hospitality industry is still in the early innings of its digital transformation, we remain committed over two decades later to helping restaurants increase orders, streamline operations, and improve the guest experience.
  • In many instances, OLO also earns transaction-based fees, where it takes a percentage of the revenue generated from each order processed through its platform.

Streamline Operations

Learn how Olo can help you increase orders, streamline operations, and improve the guest experience. Olo’s Order, Pay, and Engage solutions make your data seamless—creating a digital acceleration flywheel that drives business growth. That’s why Glass believes gathering as much customer data as possible—both digital and nondigital—is the key to success for restaurants moving forward. In six months, it generated a 41 percent increase in known guests, a 21 percent rise in contactable guests, and $7 million in digital order revenue attributable to personalized marketing campaigns. If you were to include nondigital orders—the remaining 82 percent—there’s potential for Olo to process approximately $160 billion in total. For restaurants, that’s a lot of sales data going unnoticed that Olo can help identify.

The Tech Company Guaranteeing ROI for Restaurants

Satisfy demand for direct delivery and eliminate the need to manage couriers. Generate more online orders with a customizable, fast, and reliable platform. Glass expects the FreedomPay integration to be generally available by mid-2025 to most of Olo’s 750-plus mt4 spread brand customers. Olo has worked toward learning about nondigital customers for a few years now. The company believes there’s $130 billion worth of sales data that isn’t being tracked and leveraged. Drive sales, do more with less, and make every guest feel like a regular with Olo.

More helpful resources for enterprise brands

Prevent fraud and simplify payment processes with a restaurant payment platform. Discover companies using Olo by locations, employees, revenue, industries, and more. Through this strategic partnership, Olo data will pass through to the SOCi platform and its localized listings westernfx management offering to improve… We’ve gained access to valuable insights like GLV, which enable us to not only customize the dining experience but also to tailor our culinary innovation and growth to the preferences and desires of our guests. It has streamlined the online ordering process, enabled us to make menu changes on the fly, and made it much easier for employees to manage incoming orders.

  • This central ordering allows our team to see trends at a systemwide level while simplifying the lift for our operators.
  • The platform is designed to be both flexible and scalable, catering to the unique needs of various restaurant brands.
  • The company believes there’s $130 billion worth of sales data that isn’t being tracked and leveraged.
  • The new digital platform allows front-line teams to offer better hospitality by processing digital orders faster.

Why Smart Lockers are the Answer to Restaurant Delivery Woes

Contact us today to find out why hundreds of America’s most-loved brands use Olo to increase orders, streamline operations, and improve the guest experience. With integrations to over 400 technology partners, our customers can build digital experiences with the largest and most flexible restaurant commerce ecosystem on the market. Learn why (and how) leading brands are focusing on building a restaurant tech stack that digitizes every transaction, captures more data, and grows guest lifetime value. Enable direct delivery at scale with all the right controls to streamline operations and enhance the guest experience. Expand your reach with direct and marketplace delivery via our integrated network covering 99.9% of the U.S.

With 10x average order values compared to traditional mealtime ordering, catering is a major driver of profitable traffic. Olo’s Catering+ helps brands capitalize with a fully integrated, enterprise-grade catering solution. As a leading open SaaS platform with professional services, we enable over 700 brands to jointly reach 85 million connected guests across approximately 85,000 locations, processing more than two million orders per day on average. Over his 20 years in the industry, he’s seen that when input costs rise, restaurants typically raise prices. To counteract this, brands often resort to value menus and price drops, which may temporarily boost sales for franchisors but hurt franchisee profitability. He recalls past conflicts between franchisees and franchisors over low-profit meal deals, which, while beneficial for the brand in terms of royalties, led to store closures and bankruptcy.

According to a release announcing the tool the time, “with Olo Pay, restaurants can simplify the ordering process for consumers by offering… Olo solved several pain points, including multiple third-party tablets and order management issues, while also streamlining operations, allowing us to own our guest relationships, and helping us become a bigger food destination. Thoughtfully greet and serve dine-in and takeout guests with our all-in-one waitlist, reservation, order, and table management tool. For every 100 parties seated, Host users save 30 minutes of manual work on average. Maximize efficiency and profitability with a fully integrated catering solution.

Yet in 2025, the tech company still finds itself only scratching the surface.

Guests feel well taken care of, like they’re in a full-service restaurant, leave higher tips, and return more often. Grow revenue, guest data, and staff Best forex indicator satisfaction with kiosk and QR code ordering. Whether you’re looking to migrate or integrate, Olo has the solutions and integrations you need to go further, faster in your digital journey. Hear how enterprise brands like Freddy’s Frozen Custard & Steakburgers, Kahala Brands, and CKE are able to eliminate complexity and streamline operations. Power business decisions, campaigns, and growth with a restaurant-specific GDP. The messaging drove traffic from existing guests and boosted the relationship without cheapening the brand.

OLO is a leading digital ordering and delivery platform that empowers restaurant brands to integrate their operations with a vast network of delivery services, enhancing the customer experience and driving operational efficiency. Founded in 2005 and headquartered in New York City, OLO has established itself as a pivotal player in the food service industry, bridging the gap between restaurants and the on-demand world. By integrating directly with a restaurant’s existing infrastructure, OLO enhances its capacity to manage orders, delivery logistics, and customer interactions. The platform is designed to be both flexible and scalable, catering to the unique needs of various restaurant brands. Additionally, OLO places a strong emphasis on data security and compliance, ensuring that customer information and order details are meticulously protected. These recurring fees provide OLO with a stable and predictable income stream.