A well-written job ad is the ideal way to begin your recruitment process. It lets you clearly communicate your hiring requirements and attract top talent that are in tune with the job and the company’s culture.
The job posting is a marketing tool that is used to draw applicants, and is not the same as the internal job description. In order to do this, it’s essential that it is clear and engaging, avoids the use of jargon, and reflects your company’s culture. It is also vital that the job posting contains a an accurate and clear description of the position, including duties, qualifications, and benefits.
To ensure you are writing an effective job posting It is recommended to discuss the role with a person who holds the same title. You can also read reviews on Glassdoor or ask people who have previously applied for their feedback. It is also recommended to ask several people to read your job posting to find any omissions or errors.
When writing a job posting that will attract candidates and applicants, you must include information that is relevant to the candidates. Include the salary range along with the benefits offered, as well as any other benefits that will help your company stand out from the competition. This can make the difference between a candidate either accepting or refusing the offer, especially in the case of those who are seeking a place where their best self can be reflected.
Betty Wainstock
Sócia-diretora da Ideia Consumer Insights. Pós-doutorado em Comunicação e Cultura pela UFRJ, PHD em Psicologia pela PUC. Temas: Tecnologias, Comunicação e Subjetividade. Graduada em Psicologia pela UFRJ. Especializada em Planejamento de Estudos de Mercado e Geração de Insights de Comunicação.