Data is essential for companies to make informed business decisions. The business world is changing rapidly, and they need to be able to make these decisions based upon accurate data. Tools for business analytics like predictive modeling and forecasting help companies to identify growth opportunities, improve efficiency of operations, and more.
The business analytics area focuses on the analysis of current and historical data to forecast future trends and guide decision-making. It involves the use of tools like predictive modeling or data mining forecasting simulations. It also involves creating visualisations of data to display the results in a simple to digest format. Business analysts also require strong communication skills to effectively communicate their findings and insights to other managers and other stakeholders.
A report in 2020 by NewVantage Partners found that a firm’s ability to implement business analysis techniques was the most important element in their success and future competitiveness. Many businesses aren’t sure how to make use of data-driven methods to improve their profits and business performance.
Business analytics experts can help organizations to streamline operations and optimize processes by identifying bottlenecks, inefficiencies and areas for improvement. They can also draw data-driven insights for marketing strategies that increase sales.
If you take a course in business analytics online, you’ll be equipped with the tools you require to be a data-driven leader. Through interactive lectures, hands-on tasks, and real-world case studies this it fuer die analytik online program will teach you how to extract, analyze and visualize data to find patterns hidden in the data and design more efficient business strategies. You will also learn to use key tools such as Tableau, Python, SQL and other critical tools. You’ll be able to connect with Harvard faculty members and peers via live classes, virtual office hours and networking events.
Betty Wainstock
Sócia-diretora da Ideia Consumer Insights. Pós-doutorado em Comunicação e Cultura pela UFRJ, PHD em Psicologia pela PUC. Temas: Tecnologias, Comunicação e Subjetividade. Graduada em Psicologia pela UFRJ. Especializada em Planejamento de Estudos de Mercado e Geração de Insights de Comunicação.