You will find times if the film bites back from this, whether or not. Bridget tells their own supper party friends that one inside the four ple, along with her relationships is actually displayed once the their own core family active, because if she doesn’t need to comply with social standards. “She hardly ever really contemplates singleness while the a long-term way of are in the world, unlike most females now,” adds Dr Taylor.
Whilst it could be easy to review for the philosophy that Bridget Jones’s Log perpetuates for women and refer to them as archaic, several persist today. “The concept that a lady you will definitely prefer a lifetime of stretched singleness has been mostly not portrayed,” notes Dr Taylor. “It’s still named somewhat of a good ‘gap stop’ on the path to brand new pleased ever before immediately after of marriage and you can college students.” Contained in this sense, Bridget’s importance you will only be one she is grappling having circumstances you to unmarried ladies are nonetheless against today.
The film successfully taps into a deep-rooted social trend known as amatonormativity, coined by philosophy professor Elizabeth Brake. “It describes the widespread assumption that everyone is better off in an exclusive, romantic, long-term coupled relationship, and that everyone is seeking such a relationship,” she writes on her website. “Romantic relationships are persistently privileged over all other forms of intimacy,” says Dr Taylor.
So why do we nonetheless like Bridget when she signifies thus of a lot dated tropes towards progressive woman?
There are basic economic and sociological explanations for this. Take the numerous laws and policies that favour couples over single people, which can make life far more expensive for those without a romantic partner. According to one analysis by the Good Housekeeping Institute, being single can set you back at least ?2,000 a year due to higher costs on everything from holidays to insurance.
Another Western study found that, over a lifetime, unmarried women can pay as much as $1m (?726,325) more than their married counterparts on healthcare, taxes, and more. These are just some of the reasons that led psychologist Bella DePaulo to money the phrase “singlism” to describe the myriad ways in which single women are disadvantaged in society. And while singlism isn’t explicitly examined in Bridget Jones’s Diary, the threat of it arguably permeates the entire plot.
There are also progressively more instructions exploring the situation, and additionally Catherine Gray’s New Unforeseen Delight to be Unmarried, the spot where the blogger demonstrates to you just how she got a year from relationship regarding the quest for solitary fulfillment
Our female heroes in 2021 are no longer quite like Bridget: one thing that exists now that did not in 2001 is the single positivity movement, for example. Often attached to celebrities who champion female empowerment like Lizzo (in her 2017 hit “Truth Hurts”, she sings that she “ain’t worried ‘bout a ring on my finger”) and Emma Watson, who famously described by hop over to this web site herself because the “self-partnered” in 2019, the movement illustrates a growing number of people who are rejecting romantic norms and redefining singleness so that it is not so much a state of wanting but one of contentment.
Would it not be wonderful in the event the singleness for ladies was thus significantly normalised when you look at the prominent people the single lady within the real-world gets unremarkable?
Even with all of this, Bridget Jones demonstrably still taps toward one thing deep within many women today, regardless if it’s just an innate concern with ending up by yourself on vacation Eve, watching It’s a stunning Lifetime and you will drunkenly putting mince pies at it. But absolutely it’s the perfect time having another inspirational single lady in order to grace the windowpanes, one who could become just as iconic once the Bridget.
Betty Wainstock
Sócia-diretora da Ideia Consumer Insights. Pós-doutorado em Comunicação e Cultura pela UFRJ, PHD em Psicologia pela PUC. Temas: Tecnologias, Comunicação e Subjetividade. Graduada em Psicologia pela UFRJ. Especializada em Planejamento de Estudos de Mercado e Geração de Insights de Comunicação.